UK advertising codes surrounding gambling have been changed ahead of a review by the government. Following a report by the non-profit organisation GambleAware on the negative effects of gambling marketing on young people and vulnerable adults, the government is now consulting on the issue. The latest changes to the law will affect online betting firms. The impact of gambling marketing is becoming more evident, especially in the online space, as mobile and desktop applications become more common.
Legalized sports betting has led to a rush to market share in the US and Europe. While this has helped sports media companies, it is putting strains on the finances of betting services. However, the recent developments in the industry have resulted in significant changes for online and offline gambling platforms. The following are some examples of how advertising has been changed to suit the gaming industry. Here are the major trends in online betting: * AGA’s Responsible Marketing Code
– Increased revenue for sports rights holders. The gambling boom is generating a substantial new stream of income for sports rights holders. It also presents new opportunities for integration of content. One example is Dish Network, which announced a partnership with online fantasy league DraftKings in March of next year. Customers will be able to place bets via the DraftKings app and watch live games corresponding to their bets. Furthermore, the app will feature fantasy league content, such as a player’s statistics.
The market is becoming increasingly diversified. While traditional casinos remain the dominant players in the US, the popularity of digital gambling is increasing. Advancements in internet technology and the increasing popularity of smartphones have opened up new business opportunities for online gaming companies. In the U.S., companies have partnered with CBS Sports and DraftKings and FanDuel. Meanwhile, William Hill Plc. has partnered with the Chippewa Indians to launch an online casino app. The app promises easy registration and an array of payment methods.
The gambling market is a growing industry with a rapidly growing number of players. GVC Holdings Plc., a UK company, recently launched BetMGM Casino in Pennsylvania. The site features 140 types of online gambling games, including slots, blackjack, roulette, and video poker. The app is available for both iOS and Android devices. In addition, the casino is a mobile destination for US residents. There are even a number of local brick-and-mortar casinos.